Chris Walker runs Refine Labs, where he helps businesses accelerate their growth. He also has a unique way of looking at marketing. For example, most business owners are chasing the wrong goals in their marketing strategies. The first step to course-correct is to acknowledge that what you are doing ...

Jesse Cole is known today for disrupting baseball with his team, the Savannah Bananas. Today, he is being featured in the Wallstreet journal, but 15 years ago he was struggling as he managed a small team in North Carolina. He came to the painful realization that the experience of baseball is unremar...

The 21st-century world is built around comfort. Cars prevent us from having to travel long distances on foot, food is available at all times, and most of us sleep inside man-made structures that shield us from the elements. You may count yourself lucky to be living in the modern world, but Michael E...

That is the feedback one of my colleagues gave me when I shared where I wanted to take my podcast and my business. 

I have recorded 175+ episodes and it has been 3 years since I started this journey.  The podcast pivots are a good illustration of how my business has evolved over the same time.   

Research presented in an annual sales performance study by the Miller Heiman Group suggests over 65% of companies are still utilizing the traditional B2B sales process of:

Website engagement > Business Development Team > Sales Team > Onboarding Team > Customer Success Team> Customer Service

Unfort...

In our recent podcast “The Power and Value of Differentiation ”, I’ve chatted with Tim Caito to discuss the common themes that help people close big and profitable deals. His insights should help founders and business owners think about how to differentiate their products/services and even brand thr...

Customer experience deserves your attention from Day 1 of your startup. 

But when you’re first launching, there are about a million things going on, whether in your head or in the office. In the early days, many businesses fail for a myriad of reasons, but generally speaking, failure boils down to ...

A lot of times, entrepreneurs and startups who are just kicking things off are so excited to bring their product or service to market, they jump at the chance to land customers — any customers. Instead of their ideal customer.

I have frequent conversations where, when I ask about their ideal custom...

“Depending on what they are, our habits will either make us or break us. We become what we repeatedly do.” ―Sean Covey

Scroll through any main blog or business website nowadays, and you’re sure to find at least one article (if not many more) on habits. 

Use these habits of multimillionaires to sup...