Research presented in an annual sales performance study by the Miller Heiman Group suggests over 65% of companies are still utilizing the traditional B2B sales process of:

Website engagement > Business Development Team > Sales Team > Onboarding Team > Customer Success Team> Customer Service

Unfort...

In our recent podcast “The Power and Value of Differentiation ”, I’ve chatted with Tim Caito to discuss the common themes that help people close big and profitable deals. His insights should help founders and business owners think about how to differentiate their products/services and even brand thr...

In a lot of ways, every function of your startup seems to lend itself to a primary goal: Growth. 

But of course, you know that it’s not quite that simple. At every stage of your startup growth, measuring critical KPIs and identifying areas of improvement is a continuous effort. One that will profou...

In the early days of your startup, you are running the show. You are EVERYTHING including the most critical role for growth and success: sales. 

Some founders thrive in this role. They are born for sales, perhaps even came from a sales background before founding their startups. 

While others dread...