A lot of times, entrepreneurs and startups who are just kicking things off are so excited to bring their product or service to market, they jump at the chance to land customers — any customers. Instead of their ideal customer.

I have frequent conversations where, when I...

In the early days and years of your startup, you should be carefully balancing and prioritizing four key areas >>

1. Company. What you do, who you serve, what problems you’re solving, your message, etcetera.
2. Customer. What challenges are they facing, how will you make their...

In a lot of ways, every function of your startup seems to lend itself to a primary goal: Growth. 

But of course, you know that it’s not quite that simple. At every stage of your startup growth, measuring critical KPIs and identifying areas of improvement is a continuous effort. One...