The new paradigm for B2B growth: Accepting the buyer has all the power Dec 17, 2022

Research presented in an annual sales performance study by the Miller Heiman Group suggests over 65% of companies are still utilizing the traditional B2B sales process of:

Website engagement > Business Development Team > Sales Team > Onboarding Team > Customer Success...

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The Power and Value of Differentiation Dec 17, 2022

In our recent podcast “The Power and Value of Differentiation ”, I’ve chatted with Tim Caito to discuss the common themes that help people close big and profitable deals. His insights should help founders and business owners think about how to differentiate their...

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Why customer experience is critical for startups Dec 17, 2022

Customer experience deserves your attention from Day 1 of your startup. 

But when you’re first launching, there are about a million things going on, whether in your head or in the office. In the early days, many businesses fail for a myriad of reasons, but generally speaking, failure...

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How to define your ideal customer Dec 17, 2022

A lot of times, entrepreneurs and startups who are just kicking things off are so excited to bring their product or service to market, they jump at the chance to land customers — any customers. Instead of their ideal customer.

I have frequent conversations where, when I...

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4 bad habits that hinder startup growth Dec 17, 2022

“Depending on what they are, our habits will either make us or break us. We become what we repeatedly do.” โ€•Sean Covey

Scroll through any main blog or business website nowadays, and you’re sure to find at least one article (if not many more) on habits. 

Use these habits of...

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The 3 stages of startup growth: An introduction Dec 17, 2022

If you’ve been following this blog, you may have noticed a recurring trend. I tie the advice and recommendations I make here directly into one of the three stages of startup growth. 

Although I’ve addressed them in passing within those blogs, the time feels right to provide a...

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The 3 Stages of Startup Growth: Stage 1 Dec 17, 2022

In this post, I gave a high-level overview of the 3 stages of startup growth. Understanding these stages can help you identify and overcome struggles and barriers to growth that kill a majority of startups. 

If you’re here, you’re either in Stage 1 of startup growth. Or...

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The 3 Stages of Startup Growth: Stage 2 โ€” Foundational Dec 17, 2022

If you’re here, you may have already read this post, outlining the 3 stages of startup growth. If you want to take a minute to go there and read through it, I’ll wait ;). 

In that blog, I provided an introduction to the 3 stages to help founders better identify where they...

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The 3 Stages of Startup Growth: Stage 3 โ€” Operationalize Dec 17, 2022

If you’ve made it here, you’ve probably read my introduction to the 3 stages of startup growth. Maybe you’ve even dug into the details on stages 1 and 2. You’re here because you’re ready to identify and tackle the challenges that are facing your startup....

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Content marketing as the foundation of your sales engine Dec 17, 2022

In the early days and years of your startup, you should be carefully balancing and prioritizing four key areas >>

  1. Company. What you do, who you serve, what problems you’re solving, your message, etcetera.
  2. Customer. What challenges are they facing, how will you make their...
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How you can avoid the biggest startup mistake Iโ€™ve made Dec 17, 2022

The only man who never makes a mistake is the man who never does anything. – Theodore Roosevelt

We all make mistakes. The richest, most powerful business leaders in the world make plenty of them. They’re a part of every startup journey, and most certainly part of our individual...

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Critical KPIs for your startup Dec 17, 2022

In a lot of ways, every function of your startup seems to lend itself to a primary goal: Growth. 

But of course, you know that it’s not quite that simple. At every stage of your startup growth, measuring critical KPIs and identifying areas of improvement is a continuous effort. One...

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