Owning a business can be stressful, especially when you are bootstrapped.

The problem is that many businesses owners spend time doing tasks that they don’t have to or shouldn’t be doing.

A great way to think about this is:

Can you eliminate the task?

If the answer is no, can you...

Treat your prospects like customers and your customers like prospects

McKinsey recently updated their ongoing Pulse research of B2B buyers and it is no surprise that customer experience is one of the top demands.

Top priorities for Buyers:

• Customers are looking for performance...

New businesses have a lot on their plates, setting up systems, taking care of clients or customers, and getting the brand out into the world. Freelance entrepreneurs often start out with a small team or no team at all and the one task that seems to be the most intimidating is the marketing...

The economy is shifting in favour of freelancers. Professionals are becoming more specialized and the modern economy is made up of micro-businesses run by these specialized professionals. It’s an exciting time because it is possible to build a million-dollar business by yourself in your...