3 Step Marketing Strategy for Brand New Businesses Jan 12, 2023

Chris Walker runs Refine Labs, where he helps businesses accelerate their growth. He also has a unique way of looking at marketing. For example, most business owners are chasing the wrong goals in their marketing strategies. The first step to course-correct is to acknowledge that what you are...

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Stand Out Massively In Your Industry by Becoming the ONLY Jan 12, 2023

Jesse Cole is known today for disrupting baseball with his team, the Savannah Bananas. Today, he is being featured in the Wallstreet journal, but 15 years ago he was struggling as he managed a small team in North Carolina. He came to the painful realization that the experience of baseball is...

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Why You Need to Read The Comfort Crisis by Michael Easter Jan 12, 2023

The 21st-century world is built around comfort. Cars prevent us from having to travel long distances on foot, food is available at all times, and most of us sleep inside man-made structures that shield us from the elements. You may count yourself lucky to be living in the modern world, but...

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Insane or the Greatest Idea Ever? Jan 12, 2023

That is the feedback one of my colleagues gave me when I shared where I wanted to take my podcast and my business. 

I have recorded 175+ episodes and it has been 3 years since I started this journey.  The podcast pivots are a good illustration of how my business has evolved over the...

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4 bad habits that hinder startup growth Dec 17, 2022

“Depending on what they are, our habits will either make us or break us. We become what we repeatedly do.” โ€•Sean Covey

Scroll through any main blog or business website nowadays, and you’re sure to find at least one article (if not many more) on habits. 

Use these habits of...

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The 3 stages of startup growth: An introduction Dec 17, 2022

If you’ve been following this blog, you may have noticed a recurring trend. I tie the advice and recommendations I make here directly into one of the three stages of startup growth. 

Although I’ve addressed them in passing within those blogs, the time feels right to provide a...

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The 3 Stages of Startup Growth: Stage 1 Dec 17, 2022

In this post, I gave a high-level overview of the 3 stages of startup growth. Understanding these stages can help you identify and overcome struggles and barriers to growth that kill a majority of startups. 

If you’re here, you’re either in Stage 1 of startup growth. Or...

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The 3 Stages of Startup Growth: Stage 2 โ€” Foundational Dec 17, 2022

If you’re here, you may have already read this post, outlining the 3 stages of startup growth. If you want to take a minute to go there and read through it, I’ll wait ;). 

In that blog, I provided an introduction to the 3 stages to help founders better identify where they...

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The 3 Stages of Startup Growth: Stage 3 โ€” Operationalize Dec 17, 2022

If you’ve made it here, you’ve probably read my introduction to the 3 stages of startup growth. Maybe you’ve even dug into the details on stages 1 and 2. You’re here because you’re ready to identify and tackle the challenges that are facing your startup....

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Content marketing as the foundation of your sales engine Dec 17, 2022

In the early days and years of your startup, you should be carefully balancing and prioritizing four key areas >>

  1. Company. What you do, who you serve, what problems you’re solving, your message, etcetera.
  2. Customer. What challenges are they facing, how will you make their...
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How you can avoid the biggest startup mistake Iโ€™ve made Dec 17, 2022

The only man who never makes a mistake is the man who never does anything. – Theodore Roosevelt

We all make mistakes. The richest, most powerful business leaders in the world make plenty of them. They’re a part of every startup journey, and most certainly part of our individual...

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Critical KPIs for your startup Dec 17, 2022

In a lot of ways, every function of your startup seems to lend itself to a primary goal: Growth. 

But of course, you know that it’s not quite that simple. At every stage of your startup growth, measuring critical KPIs and identifying areas of improvement is a continuous effort. One...

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